Want to really be a course in miracles author in your field? Write a book! Of course to pull this off effectively assumes that you actually are something of an expert in your field. Writing what you know into a book will have several benefits.
Beyond Business Cards
When you’ve written a book and have actual published copies of it, you can give away an autographed copy of it when you meet someone you think you might like to do business with.
Think about it for a moment. When was the last time someone handed you their business card and said they’d like to do business with you? It’s probably happened hundreds of times. After a while, the faces and the details of those meetings kind of blur together.
Now when was the last time someone handed you an autographed book as a gift and said they wanted to do business with you? Chances are it’s never happened. If it did, that’s one introduction you’d likely remember.
You can employ variations of this principle with other types of gifts besides just books. However a book carries other benefits as well.
Prove your worth
If you know enough about your field to write an entire book on the subject, people who are inclined to do business with someone in your industry will sit up and take notice. In essence, before they’ve even read what you’ve written, you will have “proven” your credibility with them.
Published authors enjoy a certain stature.
A 25,000 word sales letter
Writing a book in your field gives you the opportunity to essentially write the longest sales letter ever.
When someone is considering making any kind of substantial investment, whether it be of time or money or any other scarce resource, they usually want to know a great deal of information. If yours is a very well-known or commodity service, they may already have much of the information they need.
For instance, if you run a gas station, people are mostly buying on the basis of price, convenience or need. Someone whose tank is almost empty doesn’t do a lot of comparison shopping and doesn’t need a lot of information to make a buying decision.
On the other hand, if I’m having Lasik surgery done on my eyes, it’s impossible to give me too much information about the topic. I’ll want to know different approaches, techniques, procedures, equipment used, alternatives and anything else that’s relevant.
I’ll also want a strong sense that I am dealing with a professional who is competent and trustworthy. If you’ve written an entire book that anticipates and answers all my questions, you’ve given me two valuable things: