How To Build Your Brand And Your Business Using Podcasting

I want to share with how you can use a best acim podcast website to increase the amount of traffic you are sending to your website and to your offers. You do not have to have a podcast to do this! It gives you a two-edged sword if you do. But some people are not called to have a podcast. I understand that. You can be a GUEST on other people’s podcasts! You can make these audiences aware of what you have to offer. Audiences you would never have access to outside of that podcaster’s listeners. What a concept!

While many people are stuck in the “traditional” methods of marketing, we must take on the new and improved methods of doing things in order to be ahead of the competition. Those that are stuck doing the same old things will eventually come around to the new ways of doing them better, cheaper and faster. Think of Henry Ford when he broke the mold of having 10 men build one car each from start to finish. He could put on 10 cars per week, on average.

But when he implemented the “assembly line” method, he could put out 10-15 cars per day almost immediately. It revolutionized the auto industry even to this day. That is what podcasting is doing to marketing today. People everywhere are able to talk about what interests them as often as they want. They no longer have to go to a radio station and pay huge amounts of money in an effort to reach a wide audience. Podcasters are able to do this a budget they can afford.

In fact, it may be possible to monetize your podcast! The large corporations are expected to drop over $1 BILLION dollars into advertising on PODCASTS in 2020! Not to get your hopes up too much, they will be dumping that money into about 1% of the podcasts that have millions of downloads per episode. But, you can use advertising in your podcasts. Although that is not my topic today, I just want you to be aware of it. You can Google it and read all about it.

I want to share with how you can use a podcast to increase the amount of traffic you are sending to your website, bringing potential customers to your business and to your offers.

What I’m about to share is directed at those who have (or are thinking of) starting a podcast. But the information will still be valuable to those who only want to be a guest on other people’s podcasts. It is important for you to know the “how, what and why” of podcast marketing as well. This will only help you in the long run to understand these things.

Credibility. If you have a podcast that is niched down to a specific audience, whether it is “Turning kids clothing into quilts” or “How to get kids to do chores” or “How to sell ice to Eskimos” – SOMEBODY out there needs to hear about your ideas. Statistics bear this out – the shorter each episode is, the more likely the listener will be to listen to all of the episode. And the more likely they will be to “binge listen” multiple episodes. That would be the fastest way for you to build a listener following.

If you publish only ONE episode each week or every other week, you can do a longer episode. One hour or more, consistently, and your listening stats will increase. People will expect it to last that long and, once you develop a following, they will listen.

It is better to do a five to ten-minute episode, teaching one point in each episode, than doing a one hour program teaching all 5 points. Your listeners are more apt to listen to completion, hearing your call to action on each episode (and possibly will binge listen to several episodes) than they would be on an hour long podcast episode.

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