Conduct a Digital Audit for Your Business

A إقامة مستثمر في دبي  can seem a daunting task but once broken down into stages the process becomes quickly achievable. This first planning step to take involves reviewing the digital health of your business and analysing your business’ current situation in terms of:

This is an opportunity to spot weaknesses in your business profile and marketing power online, so you can then build a marketing strategy based on your strengths as well as any opportunities to sell.

Don’t worry about your research findings. This is a useful business exercise not a personal comment. Better to find ways of improving your marketing situation online than to ignore the need to improve. Try to make a point of taking a bird’s eye view of your business as online audits are very useful if you respond with logic rather than emotion.

Create current and target market groupings (segments) based on their buying behaviour and demographics. It can help to define each group as a person. For example, a live music venue may target someone like ‘Johnny’ who is 32, single and likes a pint with his mates at a club where he hears new bands and then uses his iPhone to download the tracks off iTunes. He’s an impulse buyer who responds to what he sees/hears.

Tip 2: Learn to use a search marketing tool such as Google Keywords SEOmoz, LongTail Pro or Market Samurai to find out what products, services, and information (relevant to your business) your target customers are they searching for online. There are plenty of tutorials available for each of these on YouTube or their respective websites.

e. What are your business’ planned objectives and KPIs? Have any been achieved online or offline? Why did they succeed? Do you have customer feedback? Especially review what plans exist to recruit, convert and retain customers?

Consider the marketing environment in which your business is located and your market position (on and offline)

a. How does your business brand (personality) and your products/services fit into the wider marketplace and how will it be affected by it? You may want to use a free survey design service such as Survey Monkey to ask current customers and prospects for their views on your business credibility, reputation, products / services and future online growth. This process also helps to remind customers of your brand and intention to trade online.

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