Window display is retailer’s most controllable element in relation to image of the store and that the merchandise displayed must match the target consumers. windows 11 64bit download may communicate style, content, and price point. They can be seductive, exciting or based on emotional stimulus through stimulation, or evocation of all five senses. The best store windows can generate great excitement and are a talking point. They contribute to the shopping experience by entertaining pedestrians, while simultaneously communicating the products and services on offer.
For a retailer willing to exploit the full potential that a window gives, the image-building process can be exciting and have enormous potential. A fashion retailer, for instance, will often change a window weekly to show the latest items on offer. A glance into a shop’s window by a passerby establishes the time of the year and, very likely, a timely contemporary event. It might combine seasonal and festive points of the year such as Spring, Summer, New Year approaching, Diwali, Valentine’s Day, Mother’s Day etc. At other times the propping may be based on color schemes, materials or cultural themes.
Themes: Popular Trends-
A winning window display should have a theme. The theme should be the flavour of the season. Window display, covertly displays the image of the store i.e., whether a store provides cutting edge technology, or does it give great discount offer etc. Choosing the right theme for the window is often the most challenging part of the whole display design experience. Selecting a single theme for all the store windows and some interior display spaces can create a cohesive and inviting appearance. A few popular ideas for display merchandising are:
Seasonal themes – Appropriately timed spring gardening displays, summer beach displays, or winter holiday displays are all going to appeal to people strolling by the store window, since they are currently thinking about these things.
Colour themes – A variety of items in all shapes and sizes can create a wonderful display when they are all shades of the same color. This gives the business a chance to showcase many different products at the same time.
Odd holiday themes – Have fun with strange holidays, from celebrations of the pets to a day set aside for the sale shopping. With the hundreds of holidays that fill each year, there is sure to be at least one that is a perfect fit for the business.
What’s new – Show people the latest and greatest items the store is carrying right in the window. The display has to be done in a manner that generates a sense of interest in the people along with informing them about the store merchandise. A well thought-out display requires huge amount of pre- planning. One should take time to plan a display. One should consider what one wants to accomplish, chalk out a budget and determine a central theme. One can develop a display as a shadow box with all visual display tools, the merchandise and props placed in miniature inside it or one can sketch out the display on paper. The display should correctly place all materials and location of tables, windows, racks, mannequins considering their dimension to the window display. The lighting and the angle of the display should well thought off.
Elements of Effective Display-
An effective display should be a harmonious blend of following elements. The window display should be able to communicate the message in most subtle yet creative and effective manner.
1. Balance: the props inside the window display should be placed in asymmetrical balance rather than symmetrical balance as both sides of the display having similar weight tends to make the display look bulky and cluttered.
2. Size of Objects: when the props are placed inside the display then the placement of large and bulky items should be done first. Since placement of such items affects the balance of the display, any change or shifting of such items can lead to unbalanced display. Placing objects in different heights creates visual interest and keeps a person’s eyes moving around the display.
3. Colour: they help in setting mood and add feelings to the display. The first attraction is often created by the colour. Right selection of colour according to the theme can make the display look appropriate and trendy. Often the philosophy of the store is also reflected by the colour of the display. A retail store selling goods based on a philosophy of being inspired by the nature then the colour palette of the window display carry colours of the nature.
4. Focal Point: in order to look as complete whole the display should have a focal point. A point of main emphasis to which all other props leads to. For this to happen, the product and props/signage and background should come together.
5. Lighting: lighting plays an important role in creating an ambience with in the display. In creating theme often the background is muted by spread lights and the specific product that is the focal point are accentuated with focus lights. In lighting there different lights that are used for day time and night time. The angle of lighting, the softness of brightness of the lights, luminosity of the display should be taken care of. The lights should be placed in such a manner that they don’t create shadows, until such an effect is required.
