How to Self Publish a Book and Financially Survive

Have you wanted to self publish a un curso de milagros but do not know where to start? The first step is to determine your market, then the cost, followed by the decision on what your book is worth and at what price it should be sold. Do not allow emotions to get in the way of sound judgment that will spell your financial demise.

There is a fine line between the price being high enough to keep your publisher in business but low enough to encourage sales. Remember, you can always lower the price, but raising it once there is a price printed on the cover is unthinkable.

When you self publish a book the expectation of making a ton of money is unrealistic so let me begin by dispelling the myth about “best-sellers.” Such books are few and far between and Harry Potter was a once in 5-billion-book-miracle and lightning does not strike twice. How many people do you know who have won the lottery? I am certain the answer is none, but do not stop dreaming about hitting the publishing pot of gold. I am sure that most of us would be satisfied with just 10% of the Potter success.

What you need to know before you self publish a book.

In any given year there are a billion books in circulation. Once you grasp that astounding number realize that the average book published in the United States sells 5,000 copies. A quantity of 10,000 is considered a “Best-Seller.” The authors at the top of the lists are movie stars and politicians, most of them did not write their own books. There is an entire ghost writing industry in the U.S. So the competition is fierce as celebrity opens many doors to publicity, the key to any book success. What that means as a first-time author is that you need to work harder and smarter.

Key elements to consider before you self publish a book.

o Picking a Niche Topic

Writing a book on a niche topic like cooking, woodworking, sewing, flower arranging, sailing, gardening or any niche topic, you need to research Google, eBay and Amazon to see what others have written, then write your book covering the areas these authors may have omitted from their books or not have covered thoroughly. Not all niche topics are equal but it is foolhardy to try to duplicate the work of others because they were successful. Being original or covering the parts of a subject that were omitted from a successful book will always serve you well. On the Internet you can then capture the keywords used by those other authors that will help drive your own online sales.

o Self-Publishing vs. co-publishing

In the true meaning of the term ‘Self-Publishing’ an author, by necessity, is transformed into a business manager and publishing technician. Remember when you self publish a book the author pays all editing, design and printing costs plus distribution, advertising and marketing expenses. The printing and binding process is full of minefields. This carries the risks of simple mistakes costing thousands of dollars once they reach the printing press and need to be fixed. Or worse, errors not caught at all will mean you end up with a book with errors that degrade the quality of your book.

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